The summer’s hottest destination for video entertainment is a U.K.-based social media brand called LADbible. In July alone, the viral clips that churn out of its Facebook page were viewed more than 3 billion times.
Although the site is nominally branded around young British men, its offerings hold an oddly universal appeal. On a recent afternoon, it served up videos of a guy accidentally hitting himself in the head with a baseball bat; a pizza being made out of french fries; a dog bathing in a Jacuzzi; a woodworker crafting a salad bowl; a tourist riding a slide down the Great Wall of China and a manatee kissing a snorkeler.
The videos are curated from disparate sources, filmed on smartphones and GoPros around the world, but they all have one thing in common: They’re best watched silently. If they even have sound, it’s completely beside the point.
We are living in the golden age of the silent video. Although we may still pop headphones in to watch a YouTube rant, social media has cultivated its own mute visual culture. Facebook, Twitter and Instagram are designed to encourage endless scrolling, and that boosts videos that are made to catch the viewer’s eye without offending her ear with grating bursts of noise.
The clips that spread the furthest online are the ones that can be consumed anywhere without disruption: on the subway, the sidewalk or in the doctor’s office; next to a partner in bed, behind the counter at work or under the desk in class. They’re the ones that allow for private experiences in the most public of places. And in the internet’s global marketplace, they’re the ones that transcend language barriers, instantly legible to viewers in Peoria or Paris.
Tubular Labs, the online video analytics company that placed LADbible at the top of its rankings, has found that of videos posted to Facebook by media companies, 46 percent of views go to videos that are completely silent or just accompanied by music. And in practice, an even higher proportion of social videos are watched silently. Advertising agency BBDO Worldwide says that more than 85 percent of its clients’ Facebook videos are viewed with the sound off.
All of that has given rise to a particular kind of video spectacle on social media, one that is able to convey its charms without dialogue, narrative or much additional context. To entertain soundlessly, viral video makers are reanimating some of the same techniques that ruled silent film more than 100 years ago.
PROCEDURAL BILL: Legislator Hsu Yung-ming said the DPP had described the referendum amendments as a procedural bill, so they could not possibly limit content
By Chen Wei-han / Staff reporter
The New Power Party （NPP） yesterday put forward six referendum topics regarding sovereignty and labor rights, including sensitive proposals dealing with the nation’s territory and official name, and said it would conduct an online poll to decide which two of the six topics the party should advocate to propose for a referendum.
Four of the topics fall within the category of sovereignty: whether the president should convene a “citizens’ constitutional convention” to draft a new constitution, which would need to be approved by referendum; whether Taiwan should seek to compete in the 2020 Tokyo Olympics under the name “Taiwan”; whether the government should define the country’s territory as “Taiwan, Penghu, Kinmen, Matsu and other islets”; and whether the English name “Republic of China” should be removed from Taiwanese passports.
In the labor rights category, the party proposed two questions: whether the Legislative Yuan should pass a “national holiday act” to ensure a minimum of 19 national holidays each year for public and private employees and whether it should pass a “minimum wage act” that guarantees the minimum income needed to sustain the basic living needs of employees and their families.
The NPP invited the public to vote on the six proposals on its Web site from yesterday to Thursday, saying it would initiate the referendum process for the most favored topic in each of the two categories and expects to submit the two referendum proposals to the Central Election Commission next month at the earliest.
The NPP’s proposals followed the passage of an amendment to the Referendum Act （公民投票法） that lowers the thresholds for initiating, seconding and passing referendums.
“[The proposal] to establish a ‘citizens’ constitutional convention’ is in line with the essence of Sunflower movement, which called for a convention to draft a constitution appropriate to Taiwan through a bottom-up decisionmaking process,” NPP Executive Chairman Huang Kuo-chang （黃國昌） said
Redefining the nation’s territory is crucial to help Taiwan assert its sovereignty and would have a positive effect on policymaking and budgeting, Huang said.
The NPP’s proposals have been criticized as being in conflict with the amendment, which rules out territorial changes and constitutional amendments as viable referendum topics.
Huang said that even though the party would touch on the issue of the nation’s territory and official name, none of the issues would require any changes to the Constitution.
The Democratic Progressive Party described the act as a procedural bill regulating how referendum processes should be carried out, not what topics the public can vote on, Huang said, adding that the NPP believes the public has the right to vote on the six topics.
“How could a purely procedural bill deprive citizens of the power to vote on those issues?” NPP Legislator Hsu Yung-ming （徐永明） said, calling on the commission to uphold the values of democracy when the NPP initiates the referendum processes.
While same-sex marriage opponents have reportedly planned to launch a referendum on the issue, Huang said that basic human rights cannot be put to vote and a referendum could not override the constitutional interpretation in May that found the statutory ban on same-sex marriage to be unconstitutional, Huang said.
